New single out now: “The Cost of Living”

Independent Music Artist

About to drop - The Cost of Living

Intimate indie-pop with storytelling at the front. Be one of the first to stream the new single. Sign-up to my newsletter to get advanced notifications.

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You are joking me

OMG! 😳 I still can’t believe I’m actually here. New York feels alive in a way I’ve never felt before — like the whole city is breathing and I’ve just stepped into its chest. The lights, the energy, the endless movement… it’s insane. Everyone seems to already know who they are and where they’re headed. Meanwhile, I’m pulling my suitcase across cracked sidewalks, trying not to look like I’m lost. But inside, I’m buzzing. Maybe this city really could be the place where everything changes for me.

Still, I can’t shake what I left behind. Or who. It’s hard to even put into words, but they mattered — more than I ever said out loud. When I think about it, my first reaction is always, You are joking me! Like, how is it possible to walk away and keep breathing as if everything’s normal? That thought follows me everywhere, even in moments like this when I should only feel excited. It’s the invisible shadow, the secret I don’t talk about, the part of me I carry alone. Yet I swear, there's people out there that look at me and see it straight away. Chills. -- I could be wrong.

Up and coming pop artist Ava Tarai World Tour Poster Up and coming pop artist Ava Tarai World Tour Poster Up and coming pop artist Ava Tarai World Tour Poster Up and coming pop artist Ava Tarai World Tour Poster Up and coming pop artist Ava Tarai World Tour Poster Up and coming pop artist Ava Tarai World Tour Poster Up and coming pop artist Ava Tarai World Tour Poster Up and coming pop artist Ava Tarai World Tour Poster

 

When it comes to writing, though, I know I’ve got something. Call it Rizz, call it confidence — but my lyrics hit. They feel real. Sometimes I even let myself imagine my songs stacked up against the ones people think are untouchable, and I don’t flinch. It’s not arrogance, it’s just the one thing I’m sure about. But then my voice plays back, and suddenly the confidence slips. I pick apart every note, every crack, every place it doesn’t sound strong enough. I wonder if the words alone are enough, or if people will dismiss me because I don’t have that flawless sound the industry seems to worship.

And then there’s social media — the daily reminder that I’m not “there” yet. Scroll after scroll, it’s win after win for everyone else. FOMO hits hard. I try to tell myself that not everything worth building happens overnight, but it’s tough when everyone else looks like they’ve already made it. Still, here I am. New York. The place where dreams either explode into fireworks or crash into the ground. You can make a difference.

 

Out NOW! Choose your platform.

The cost of living - Ava Tarai
Latest Release
The Cost of Living — Single

1 track • 2025 • Indie / Alt‑Pop

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About

Ava Tarai is a singer/songwriter crafting intimate songs of all genre's with a 'passion' for indie pop songs. Focussing on song writing, story telling and melody. If you think you know who Ava Tarai is, she will confound you with her next release. She's as complex as YOU!

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